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Tag: design

Articles tagged as Design

In the Beginning: Mercury Automobiles

Posted on April 12, 2021 by Benny Werkhoven
Mercury was established in 1939 as a brand within the Ford Motor Company.Initially, the idea was to make a car that dropped between the popular, low-priced Ford and the luxury model.To do so, they created the Mercury Marauder.In the 1960's an enthusiasm for race car driving was sweeping the country.Recognizing that, Mercury decided to take its cars to stock car racing.Together with top drivers behind the wheel like Parnelli Jones, the newly christened Mercury Marauder hit the circuit...

What is the Mercedes Design Philosophy?

Posted on February 5, 2021 by Benny Werkhoven
To start, every Mercedes must be easily identified as part of a cohesive family.To this end, the most obvious trademark is the three-pointed celebrity.This star symbolizes the aggressive and forward-thinking approach of the original Mercedes designers.As a whole, the star represents the idea of a motorized world, together with the points standing for"on air, on water, and in the atmosphere."In addition, the Mercedes design philosophy can be summed up in three points...